Today’s customers tend to have a short attention span. When faced with the prospect of having to read through multiple paragraphs of written content, many will simply move on in search of a more visually‐ appealing message that easily communicates a company’s message. Knowing this, your need to develop content that’s both captivating and visually‐stimulating has never been greater. This type of advertising content can be summed up in one simple word: video.
Why Video Works
We here at the Town Talk Media Group have seen countless numbers of our previous clients benefit from incorporating quality video content in their online marketing strategies. Videos offer a number of advantages over other digital marketing methods, such as:
- Visibility: Sites that have accompanying video content will often rank out higher than those that don’t. Thus, if you’re looking to dominate search engine rankings, videos are the way to do it.
- Clarity: Even those potential clients and customers willing to take the time to read through your written content will often not be able to understand your industry‐specific lingo. Having a video helps break down that language barrier and show them exactly what you’re trying to say.
- Accessibility: Current technologies allow for video content to be played across multiple digital platforms, including:
o Social networks
Thus, the sharing of your message from one online viewer to another becomes that much easier.
Quality Video Content Creation
Just as video killed the radio star, the quality video content that you’ll develop with our help here at the Town Talk Media Group will help you in killing any doubts customers may have about buying your products or subscribing to your services. Our understanding of both digital advertising techniques and marketing strategies is put to good use in the creation and development of your videos. Through our advanced yet affordable video services, we’ll provide you with access to all of the technology needed to create and edit your videos in order to best convey your message in an informative yet entertaining way.
Once your videos are up and making their rounds on the Internet, we get to work in tracking exactly how this content is succeeding in both driving more customers to your site and capturing their attention once they get there. Using the most advanced analytical tools, we’re able to tell you exactly how customers are reacting to your video content and how you can leverage that information into higher customer conversion numbers for your site.
Helping You to Be Seen and Heard
You’re customers are getting ever-so savvy at spotting poorly-crafted marketing content. Trust us when we say that when your customers see the video content that you create with us here at Town Talk Media Group, they’ll immediately recognize the work of master digital video craftsmen. We’re ready to take your company’s marketing to new heights with our video advertising services. If you want to join the ride, just give us a call.